Coleen Rooney is reportedly being considered by ITV bosses as a potential replacement for Holly Willoughby, as the network looks to tap into her “girl next door” charm for future presenting roles.

Following Willoughby’s departure from This Morning, ITV is keen to find a new face to bring a fresh dynamic to their programming. Coleen, known for her down-to-earth persona and relatable nature,

has caught the attention of executives who believe she could be the perfect fit for a variety of television roles, both within daytime programming and beyond. Coleen’s popularity has surged in recent years,

particularly after her high-profile libel case against Rebekah Vardy, which kept her in the public eye. Despite the drama surrounding the case, Coleen’s reputation as a grounded, no-nonsense figure

has resonated with many viewers. Her approachable personality and ability to stay calm under pressure have made her a favorite among fans. ITV, which has traditionally thrived on finding relatable

and likable presenters for their shows, seems to believe that Coleen could bring that same warmth and charm that Holly Willoughby was known for during her long tenure on This Morning.

Industry insiders have suggested that ITV sees great potential in Coleen for a variety of roles across their platforms. Although she is best known as the wife of footballer Wayne Rooney, Coleen has carved out her own identity in the media world through her work as a TV personality, author, and fashion entrepreneur. Her down-to-earth image, coupled with her experience in the spotlight, positions her well for a move into presenting. ITV is reportedly eager to capitalize on this, seeing her as a natural successor to Holly Willoughby’s reign as a daytime TV staple.

Although Coleen’s name is being floated for a variety of roles, it’s clear that ITV would like to see her take on something similar to Willoughby’s position on This Morning—a job that requires a balance of presenting news, lifestyle content, and celebrity interviews with a warm, friendly demeanor. Coleen’s established public profile and ability to connect with viewers have made her a viable candidate for this type of role. Whether as a co-presenter or a solo host, her likability and accessible nature are qualities ITV believes could make her an ideal addition to their programming lineup.

However, it remains to be seen whether Coleen will embrace the idea of stepping into a full-time presenting role. While she has appeared on TV before, her career has largely centered around her personal brand, family life, and fashion ventures. Taking on a high-profile role on a major ITV show would require a significant commitment and shift in her career focus. For ITV, the hope is that Coleen’s presence on screen would help fill the gap left by Holly Willoughby’s departure, maintaining the network’s reputation for attracting high-profile and relatable personalities to their programming.

Whether or not Coleen decides to take on this challenge, the fact that ITV is eyeing her for such a role highlights the value the network places on relatable, down-to-earth figures in the world of daytime TV. While Holly Willoughby’s shoes may be hard to fill, Coleen’s natural charm and public appeal could help ITV maintain its hold on the daytime audience. As ITV looks to navigate this transition, Coleen Rooney may just be the fresh face they’ve been waiting for. The future could hold exciting new opportunities for her, whether in presenting or other avenues, as her career continues to evolve.